We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook, a share price rollercoaster and questions from political leaders on both sides of the aisle. Bit amidst the chaos, Facebook went ahead with F8, its regular developer conference. This year’s event […]
Recently, I was at an electronics store looking for a new alarm clock. I asked a salesperson for a recommendation and he listed off features as he ran through the options – ‘This one has extra USB docks’, ‘This is the budget option’, and so on. After he ducked off to help someone else, a […]
There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of […]
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
Today’s savvy consumers increasingly demand authenticity from businesses, both in terms what they stand for and how they tell their story. If a business doesn’t align with their values, they’ll find one that does. And if a business talks the talk but doesn’t walk the walk, well… consumers will call BS, jeopardising the business’s chances […]
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