#King Kong
Why direct response marketing is lockdown’s unlikely success story
While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]
Don’t panic: now’s the time to double down on your marketing efforts
Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the […]
Let’s Talk: Overseas expansion
What can derail a businesses’ plans to launch their offering into an overseas market? Global expansion may be every enthusiastic business owner’s dream but is your business truly ready to expand? Cultural, political, social and logistical differences can impact on your product’s success, as well as simple mistakes, such as neglecting to check your trademark, […]
How to compete with the big guys when attracting talent to your small business
Attracting the right talent to your small business can be an uphill battle and as challenging to a business owner as any other macro force. Not only are you competing with players in your own sector, you’ve also got the big guys to contend with. You know the ones, big staffing budget, big, shiny training […]
Rapidly growing digital marketing agency named IT king by small business community
Melbourne-based digital marketing agency King Kong has been named Australia’s Best IT Small Business at the 2018 Small Business Champions Awards, besting 16 other finalists. King Kong founder and CEO Sabri Suby described the award as another huge win for his four year-old company, which just six months ago was crowned Australia’s fastest-growing digital […]
How your business can transform ice-cold traffic into piping hot leads with two tools
Most businesses rely on referral leads or leads who are already in ‘buy-mode’. Those people are just a tiny 3% of your target market. So how do you tap into the other 97% of prospects? Using two tools: a lead generation website and a well-oiled, high converting sales funnel. Most businesses’ websites are just sources of […]
What King Kong’s founder is doing to outpace other digital agencies in the race for growth
Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”. […]
A ‘Spielbergian’ website is no sales guarantee
Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online. So with that in mind, if you are like most businesses, you really should be getting more sales. And if your website is not converting into sales, even if it looks […]