Melbourne-based reusable cup manufacturer KeepCup has reported a 690% increase in sales enquires since the final ABC’s three-part documentary series War on Waste concluded last week. Presented by Craig Reucassel of The Chaser fame, the series finale focused on Australia’s coffee industry and highlighted the fact that 1 billion disposable cups are sent to […]
Seven years ago, siblings Abigail and Jamie Forsyth founded KeepCup. They envisioned it as a business and a line of eco-friendly coffee cups in service of a campaign for behavioural change: ‘from discard to reuse’. Today, more than five million consumers worldwide have joined their ‘Reuse Revolution’. Abigail, the company’s managing director, spoke to Dynamic Business about the […]
Your Friday Entrepreneur Fix this week features Abigail Forsyth, the woman who dreamt of changing human behaviour, one disposable coffee cup at a time.
Campos Coffee have teamed up with KeepCup to introduce reusable takeaway cups at Campos Coffee in Fortitude Valley, saving an estimated 3.5 million wasteful paper cups this year, or the equivalent of 49 tonnes of landfill. Designed in Australia and made from a durable polypropylene material, the Campos KeepCup has already proven popular with regulars […]
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