Tag · 2 stories
#Julian Sinclair
Cloud ◆
Hard data for easy customer conversations
Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday. And not so many years ago, a big advertising campaign with a small inbound contact centre to fix any small issues, was considered a […]
Guest Author · 2 min
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Speaking to Gen Y – what’s the cost of getting it wrong?
It’s no secret that Gen Y is not like any preceding generation. They have grown up as digital natives with technology and social platforms a key part of their lives. The challenge this presents for companies is developing a personal business-to-consumer relationship with them when they don’t want to speak to you or come into […]
Guest Author · 2 min