#Journalist
The Fairfax job cuts saga: lessons for SMEs
In case you missed it: There’s been turmoil in the news industry over the last week with Fairfax Media announcing its latest round of journalist job cuts in what it’s calling a “major company restructure” to help it face the future. That future includes the ever-increasing impact of technology on traditional media organisations. Not surprisingly, news […]
Public relations: not just a big business game
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
Four steps to building relationships with journalists
Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers, but did you end up buying from them? It’s doubtful. The reason is simple, you don’t know them or their product. The telemarketer hasn’t built rapport with you, in turn, […]
Coffee and Web 2.0
Well, after my first blog I feared I would be disowned by the entire PR industry. I sat back and prepared myself for the backlash but what happened? The opposite! Phonecall after phonecall and email after email inviting me for coffee, lunch, and even beer (for future reference, I prefer wine). From the most senior […]
Some bad PR for the PR industry
All I want for 2009 is for PR people not to call me every time they send a press release to see if I received it. I mean, if I didn’t, it would have bounced back, right? If I was interested, I would have replied, and if I wasn’t, well, that’s why I didn’t get […]