You’re blogging, optimising your website, using Facebook and Twitter – all of which is bringing new visitors to your business website – but what are you doing to entertain these potential customers and bring them one step closer to buying from you?
A popular misconception exists that inbound marketing is all about spending lots of time on social media platforms. This just isn’t true, as social media can be a big waste of time if you don’t approach it with a plan or some clear objectives.
Did you know inbound marketing and search engine optimisation go hand-in-hand? The reason for this is simple – if you don’t get your SEO right, potential customers will struggle to find your website.
Choosing the right keywords is essential for any successful inbound marketing strategy, but it can be tricky figuring out exactly which keywords will attract the right customers to your site.
You have reached the end!
