Tag: How To Use Ambush Marketing

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When ambush marketing goes wrong

A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.

Michelle Gamble

Author

July 4, 2012

DB Brand Accounts

DB Brand Account

Why insurers should be all about the data

Auto insurance is evolving with digital tools like mobile apps, AI, and telematics, making it faster, fairer, and more convenient. What’s the future?

newgen

December 18, 2024

DB Brand Account

2025 Outlook: What SMEs need to know

From inflation pressures to workforce adjustments, here’s what you need to know to keep your business on track.

Creditor Watch

December 17, 2024

DB Brand Account

Hiring overseas? Here’s how to keep your business covered

Want a Global Team Without the Risks? Here’s the Answer

GoGlobal

December 3, 2024

DB Brand Account

Seven loyalty program types: Pick the perfect fit

Discover the seven primary types of loyalty programs and learn how to select the ideal one for your brand.

Marcus Marius

October 30, 2024

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DB Brand Account

How to save on international business calling: 5 practical tips

When you’re traveling for business, making international calls can quickly add up. But with a few smart strategies, you can stay connected without blowing your budget. Many business travelers unknowingly overspend on roaming fees and international call charges. The good news is that by using tools like mobile apps, local SIM cards, and international top-up […]

Guest Author

October 17, 2024

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