#How To Blog
How to manage the relationship between business and blogger
Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.
Creating content that sells
If you don’t have the money for paid advertising or pay-per-click, getting people to your site can seem like an uphill task.
7 fixable business blog mistakes
A good blog is the cornerstone of a strong content marketing strategy but if you’re making these 7 mistakes, you might be wasting your time.
Big mistake: Neglecting your corporate blog
Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilised.
Why blogging belongs in your job description
In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.
Blogging: The backbone of a good inbound marketing strategy
Blogging might seem like a chore initially, but the more you work on getting it right, the more you’ll find yourself thinking like a professional blogger. Plus, blogging is an important part of every effective inbound strategy,