Your brand encompasses more than just product or service, it stands for everything you’ve put into your business. Moving into new markets can raise extra considerations for exporters, from superstitions about colour to trade mark issues. Cameron Bayley reports News rippled through the Australian fashion industry last year that successful jeans label Tsubi was undergoing […]
The concept of innovation is often misunderstood. Cameron Cooper surveys some successful exporters who understand it is not just radical invention but a carefully planned culture that permeates the whole company. Suzie Wright is proud of her export company’s $5 million state-of-the-art manufacturing plant at Yatala on the Gold Coast. Not just because of […]
If your business is innovative and suitable for export, there are many federal and state routes to assistance. We take a look at programs that reward innovation and can speed up the export learning curve. As export markets continue to open up and global competition increases, exporters need to be innovative to get into new […]
Innovation is a word that gets bandied about regularly in the business world—not always correctly—to describe inventions in technology and business – Camille Howard finds there’s much more to innovation, and asks some of Australia’s innovation leaders to shed light on what it means for small and medium business, and how to make business truly innovative […]
Heading Pow Wow Events and Rich Dad Australia, alongside chairing the Australian Businesswomen’s Network (ABN), is a breeze for Suzi Dafnis. But it wasn’t always so easy for Dafnis, the serial entrepreneur, who says the road to growing niche businesses is full of steep learning curves. In the early 90s, Suzi Dafnis and partner, Peter […]
South Australia is a smaller market compared to many other states – and that’s the point – While it may not lead the way in the country’s exports, Cameron Bayley still finds exporting to other markets is vital to many South Australian businesses, and hugely important to the state’s economy. If necessity is the other of […]
How do you protect your intellectual property (I.P.) overseas, particularly in those countries with no formal protection systems? Catherine Logan leads us through the maze of what is covered where, what is not, where you can find help to choose the best approach when exporting, and who can help when your I.P. is infringed in […]
All exporters will have to tackle the issue of foreign exchange. With the Australian dollar fluctuating regularly, it literally pays to know how to manage the risks when exporting. Cameron Bayley reports on hedges, hybrids and other solutions. By its very nature, exporting doesn’t occur unless money changes hands (although many exporters may claim they […]
Australian exporters have a curious blindness when it comes to Europe, a consumer market now bigger than Japan, Canada, and the US combined. Tim Harcourt examines this mysterious affliction and comes up with some eye-opening reasons for putting this forgotten continent back on our trade map. What’s the problem, why do we put Europe in […]
Tim Harcourt finds Malaysia is still a good location for turtle watching, but it’s also a rising export market for Australian SMEs. The east coast of Malaysia is enjoying a mining boom. An Australian company, Grange Resources, has announced a $400 million joint export venture. This is welcome, as Australia’s foreign investment in Malaysia to […]
