Tag · 2 stories
#Gareth Benson
Emerging Tech ◆
Robots, AI and the new economy: insights from this week’s Creative Innovation 2016 Conference
Disruption, particularly the rise of exponential technologies, is one of the greatest commercial and cultural threats all organisations will face in business over the next 5 years. In fact, it has been estimated that 47% of jobs will be lost due to new technologies. The Creative Innovation 2016 (Ci2016) Asia Pacific: The Exponential Shift: Making Transformation Happen conference commenced in […]
Gareth Benson · 2 min
IP ◆
Have you protected your most visible asset?
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
Gareth Benson · 2 min