What do Flare (HR tech/fintech), Mad Paws (an online pet care marketplace) and Hilti (power tools) – three very different companies – have in common? Each has been steered and shaped by Jan Pacas. As AHRI’s 2015 CEO of the Year explained, “I’m passionate about a great many things that don’t, on the face of […]
In decades gone by, businesses sometimes set the trends for society. Fast forward to today where things move so fast that businesses are having to catch up with society. Even though most CEOs would not want to admit it, their organisations probably still look and operate far too much like a system designed for Henry Ford’s […]
There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
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