Wreaking unprecedented havoc across more than 150 countries, WannaCryptor [1], popularly referred to as WannaCry, spread like wildfire on May 12th2017. By most accounts it impacted over 200,000 users globally, including the UK’s NHS and Spain’s Telefonica. Australia was not spared either, with at least twelve local businesses reported to have been impacted [2]. [Editor’s note: This is […]
Ever since computers became vital business tools, organisations have faced a constant battle when it comes to IT security. Viruses, worms and other malware types have caused increasing disruption and losses as their sophistication and capabilities have risen. Fast forward to 2017, and one of the most feared types of cyber attack is ransomware. Designed […]
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ […]
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread. As a business reaching out to customers through email, how can you keep […]
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
Partnering with the right suppliers will give you a head start in running an efficient ecommerce business, potentially saving you thousands of dollars each year. [Editor’s note: This article is the second article in a seven-part series by Chris Dahl of Pin Payments, providing an essential guide to setting up an ecommerce business. Read part one: Ecommerce Success […]
