eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.
Successful email marketers recognise the importance of building relationships with subscribers. But how exactly do you do that? Here’s some tips from Matthew Johnson for wooing your email database.
The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.
Gina Lofaro looks at what makes an email marketing a success.
“Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”
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