Tags Email marketing campaigns

Tag: email marketing campaigns

Why two email databases aren’t better than one

eMarketing's an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here's a look at the pros and cons of both scenarios.

Six things email subscribers need to hear you say

Successful email marketers recognise the importance of building relationships with subscribers. But how exactly do you do that? Here's some tips from Matthew Johnson for wooing your email database.

Four trends email marketers need to know

The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.

The true indicator of successful e-marketing

Gina Lofaro looks at what makes an email marketing a success. "Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?"

featured

Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...