#Digital Native
The Workspace Revolution is Coming
In recent years, disruptive forces have transformed how we think about entire industries. Spotify with music. Uber or Lyft with transport. Netflix with television programmes and films. Technology has changed the way that we think about things that we used to take for granted. Slowly but surely the way in which we think about offices, […]
Millennial startups: worth your investment
Startup culture is booming in Australia, especially within the millennial marketplace. While creative freedom and drive is the backbone of many startups, it’ll likely take financial backing and investment for a business to reach its greatest success Some big ideas come at a large cost and the stability that a financial backer can supply to […]
Four modern marketing roads that will lead your business into the millennial heartland
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
With five generations represented in the job market, who are you attracting to your SMB?
In this complex and fast-moving environment, a core challenge for business owners and managers is to attract and retain skilled talent. The current workforce available for hire is incredibly rich and diverse. From the tech-savvy iGen looking for their first role, to the not-yet retired Traditionalists looking to keep busy, there are currently five generations […]