Let’s get things straight: entrepreneurialism isn’t for everyone. It takes a certain type of person to really thrive in this lifestyle, and some people simply aren’t made to be entrepreneurs. For others however, entrepreneurialism is ingrained in their nature. It propels them forward, driving them to continually seek new opportunities wherein they can create fresh […]
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
For many people, getting your business online consists of starting social media accounts and finding the best ways to keep your website up to date. These can be expensive and time-consuming tasks and may make you wonder whether digital marketing actually generates a return on your investment. But did you know more than 78% of […]
Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to […]
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
Facebook is one of the most effective and efficient ways for small businesses to promote their wares and generate leads. The social media giant currently has 14 million users in Australia making it the biggest in the country so it’s the perfect place to reach a broad range of potential customers. Many SMEs understand the […]
You either have it or you don’t – entrepreneurial drive is either etched in our genes or instilled at an early age according to a host of research. For some, it’s a gene that refuses to stop them from trying and for others, its absence is what holds them back. Selling his homemade sandwiches at […]
