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#Digital Branding

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The new rules of marketing

Marketing has changed drastically over the last decade, and especially so over the last five years.

Jo Macdermott · 2 min
Digital

Gain control of your online reputation in seven steps

Whether you’re prepared for it or not, potential customers, clients and business partners are Googling you to see what others are saying. Here are seven easy ways to gain control of what’s being said about you online.

Natalie Alaimo · 2 min
Digital

Be online start-up smart: Five expert tips

Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.

Lorna Brett · 2 min
Digital

Why you need to get digital branding right the first time

Research says 90 percent of first impressions are made within the first four minutes of meeting someone. This statistic rings true when people look at your digital branding for the first time – your image is your sole weapon in your professional pitch.

Guest Author · 2 min