#Differentiation
Differentiating in a crowded aged care market
How do you differentiate your business in a crowded market whilst competing with larger, ‘powerhouse’ organisations? This is a question facing smaller operators in the aged care industry. There’s no doubt, with the ageing population in Australia increasing as rapidly as it is, the aged care industry is in turn growing with no signs of slowing down. In […]
Is competition actually good for SMEs?
Spending too much time sussing out the competition can be a distraction, but when I do, the insights are often important to my SME and my direction as a leader and innovator. This information is occasionally acted upon or at a minimum, it influences my thinking, my team and my business. In a world where the focus is increasingly on collaboration rather […]
Six steps to successfull selling
Business revenue is vital to the success of any SME with too much focus on client-service sure to send you broke. These steps will help any SME achieve an effective sales process to benefit all sales staff. Today, probably more than ever, every business owner as well as their sales and service staff are faced […]
Building a Brand
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]