Tags Differentiation

Tag: Differentiation

Food delivery disruptors are eating up the market: how is foodora handling competition?

The food delivery market continues to be disrupted by tech-driven service providers, including home-grown start-ups and global players. With the recent launch of UberEATS...

Differentiating in a crowded aged care market

How do you differentiate your business in a crowded market whilst competing with larger, 'powerhouse' organisations? This is a question facing smaller operators in the aged care...

Is competition actually good for SMEs?

Spending too much time sussing out the competition can be a distraction, but when I do, the insights are often important to my SME and my direction as...

Guarantees work – guaranteed!

Last week, I was in the position of having to decide between two very similar products from competing businesses. One had a slightly higher price but it also had a customer guarantee. The guarantee made the decision for me, why would I choose to buy from the business that wasn’t offering me the safety net of the other?

Six steps to successfull selling

Business revenue is vital to the success of any SME with too much focus on client-service sure to send you broke. These steps will...

Building a Brand

Don't dismiss branding as a multinational phenomenon - Look at what they do, and adapt it to your SME situation - Cameron Cooper looks at...

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...