The food delivery market continues to be disrupted by tech-driven service providers, including home-grown start-ups and global players. With the recent launch of UberEATS in Melbourne and Sydney, one thing’s for sure: everyone’s facing stiff competition. Toon Gyssels, co-founder and CEO of foodora Australia (formerly Suppertime) spoke to Dynamic Business about how the company is […]
How do you differentiate your business in a crowded market whilst competing with larger, ‘powerhouse’ organisations? This is a question facing smaller operators in the aged care industry. There’s no doubt, with the ageing population in Australia increasing as rapidly as it is, the aged care industry is in turn growing with no signs of slowing down. In […]
Spending too much time sussing out the competition can be a distraction, but when I do, the insights are often important to my SME and my direction as a leader and innovator. This information is occasionally acted upon or at a minimum, it influences my thinking, my team and my business. In a world where the focus is increasingly on collaboration rather […]
Last week, I was in the position of having to decide between two very similar products from competing businesses. One had a slightly higher price but it also had a customer guarantee. The guarantee made the decision for me, why would I choose to buy from the business that wasn’t offering me the safety net of the other?
Business revenue is vital to the success of any SME with too much focus on client-service sure to send you broke. These steps will help any SME achieve an effective sales process to benefit all sales staff. Today, probably more than ever, every business owner as well as their sales and service staff are faced […]
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]
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