Tag: Customer Focused Business

In today’s changing competitive environment, customer centricity is not aspirational – it’s essential. Achieving a genuinely customer centred organisation isn’t easy, but with the right strategic approach, tools and support, any business can get there, regardless of their size.

Danielle MacInnis blogs about businesses that refuse to focus on what their customers need.

“If you don’t engage they will by-pass you. It’s so easy for them to ignore – they can turn off the tv, delete the email and fast forward the podcast.”