When it comes to building businesses, coming up with an idea is only half the battle. It is, however, a necessary key ingredient. Creativity is essential to entrepreneurship – so much so that the two terms are almost synonymous: an entrepreneur is by definition an agent of change. And for change to exist there must […]
Businesses, both small and large, should know by now that innovation is the key to competing in the digital age, and that longevity isn’t possible without a culture that is inherently innovative A report by IBM provides evidence that creativity is at the heart of innovation, revealing that executive leaders consider creativity the most crucial […]
For decades we’ve been chanting, “Think outside the box!” and in a world where rapid, frequent innovation is essential, it is certainly desirable to think differently.
Changing the way you think can help you to approach old problems in new ways and be more innovative and customer-centric than your competitors. ‘Design Thinking’ is a different way of thinking that draws on the creative and intuitive as well as the analytical and rational mind.
These simple strategies for tapping the creative process can help keep you on track toward breakthrough success.
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