#Copywriting
5 ways a business blog can improve your sales
A blog is an invaluable marketing tool that can help your business reach new customers, retain existing customers and even generate more sales. Unfortunately, many business owners ignore these benefits and, instead, focus their marketing strategy on minimally effective outbound techniques. Regardless of what type of business you operate, though, a blog can increase your […]
Converting words into cash: tips from 3 copywriting pros
Writing your website’s copy can be one of the most frustrating, time consuming and difficult tasks for any business owner. How do you know your words will resonate with your target customers? What’s running through your customer’s mind as they land on your page? This article features three of the best copywriters in the business; […]
Smart startup marketing: Top tips for creating a rock solid business base
Marketing is easier, faster, and a lot more effective than it used to be. But, if you’re a new business, it often doesn’t feel that way. Ever notice how some businesses grow suspiciously fast — coming “out of nowhere” and rocket into the #1 spot online? Their sales explode and it seems like they can […]
7 tips for writing better business copy
From business plans to marketing copy, being aware of common mistakes can make you a better writer.
7 tips for hiring the right copywriter
So you need to hire a copywriter? There are literally hundreds to choose from. How are you supposed to find the right person for your business?
5 ways to write better marketing copy
Follow this simple regimen to get rid of toxins and make your copy shine.
5 copywriting tips to battle the blank page
You simply want a little flyer that will reach the whole world, but the blank mocks you with its emptiness. Never fear! Here are this copywriter’s tried and tested tricks to win the battle of the blank page and create marketing that gets people talking.
Why good copywriting is a non-negotiable
Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.
Three tips for writing compelling website copy
Writing copy for a website is challenging. Should you opt for engaging and clever copy? Or go down the better-ranking SEO copy route? Keep these tips in mind when working on your website’s copy.
Keeping wordiness to a minimum
Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material. “We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”
All design bases covered on Freelancer.com
Freelancer.com has expanded its crowdsourcing feature to accommodate all design categories, allowing small business owners access to a wide range of design needs including logos, smartphone app mockups, Photoshop editing and even personalised Twitter backgrounds.
Freelancer.com drops listing fees
Freelancer.com has dropped listing fees for projects posted by the end of August, with CEO Matt Barrie urging businesses make use of the special offer to get much-needed projects off the ground.