A blog is an invaluable marketing tool that can help your business reach new customers, retain existing customers and even generate more sales. Unfortunately, many business owners ignore these benefits and, instead, focus their marketing strategy on minimally effective outbound techniques. Regardless of what type of business you operate, though, a blog can increase your […]
Writing your website’s copy can be one of the most frustrating, time consuming and difficult tasks for any business owner. How do you know your words will resonate with your target customers? What’s running through your customer’s mind as they land on your page? This article features three of the best copywriters in the business; […]
Marketing is easier, faster, and a lot more effective than it used to be. But, if you’re a new business, it often doesn’t feel that way. Ever notice how some businesses grow suspiciously fast — coming “out of nowhere” and rocket into the #1 spot online? Their sales explode and it seems like they can […]
From business plans to marketing copy, being aware of common mistakes can make you a better writer.
So you need to hire a copywriter? There are literally hundreds to choose from. How are you supposed to find the right person for your business?
Follow this simple regimen to get rid of toxins and make your copy shine.
You simply want a little flyer that will reach the whole world, but the blank mocks you with its emptiness. Never fear! Here are this copywriter’s tried and tested tricks to win the battle of the blank page and create marketing that gets people talking.
Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.
Writing copy for a website is challenging. Should you opt for engaging and clever copy? Or go down the better-ranking SEO copy route? Keep these tips in mind when working on your website’s copy.
Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material.
“We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”
