Tag · 2 stories
#Celebrity Endorsements
Growing ◆
The pros and cons of celebrity endorsements
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
Michelle Gamble · 2 min
Locked ◆
Four ways to get a celebrity endorsement
Friends in high places can help your company take off–but big endorsements cost big bucks. See how these companies found famous fans.
Inc. · 2 min