Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online. So with that in mind, if you are like most businesses, you really should be getting more sales. And if your website is not converting into sales, even if it looks […]
The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.
While structure, design and content are all essential elements within your email, they’re most powerful when used to complement and enhance the most important element – your call to action (CTA). Here’s how to create a killer CTA for your eMarketing.
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