Tag: Buyer

What you can learn from audiences’ use of social media.

It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less […]

The announcement that Toyota will phase out manufacturing in Australia is a critical reminder that consumers must consider the consequences of their buying decisions.