#Business Marketing
How to boost your business-to-business marketing with digital: top tips for enterprises in 2021
The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…
A guide on how to develop the right personas for your business
The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive […]
Perfecting your online business card: how to find a website developer who can make all the difference
Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, […]
Real results in real time: smart ways to upgrade your trade show marketing plan
Business to business marketers consider in-person events their most effective tactic for good reason: networking is the means by which new partnerships, innovations and markets are unlocked, but it comes with considerable difficulties. Trade show marketing can be very difficult, and there’s always a sharp disparity between lively booths and dead and boring ones. Proper […]
5 reasons why PR is critical for the success of your Startup
When I came to Australia from the UK, via Hong Kong, and started my ‘’start-up’’ business, I didn’t know anyone and almost no one knew me. My previous experience, reputation network and endorsements carried little weight down under. 5 reasons and more! I guess my background in PR helped, but it is Public Relations […]
At eye level: A look at the marketing potential of the classic lanyard
The lanyard. It seems like such a boring piece of whatever it is. You use these things to hold phones and cameras, and keys. But, did you know they can also be great marketing tools? Well, they can be, but you need to know how to use them. How They Position You As “Ubiquitous” […]
Six steps to a successful customer experience program
Over the past decade, the balance of power in the consumer-company engagement dynamic has shifted unequivocally in favour of the customer. Once upon a time, brands spoke to consumers via one-way vehicles such as broadcast and print media. Now, there are multiple digital channels, many of them open to public scrutiny, creating a dialogue between […]
Is virtual window-shopping the first truly measurable advertising billboard?
Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
Get more value from your advertising dollar
Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money and the reduced returns can harm your business. Now is the time to re-think your advertising strategy.