Retail
Coles fined $2.5 million for false “Baked Today” claims
Coles Supermarkets Australia Pty Ltd has been fined $2.5 million for misleading consumers by promoting its bread products as being “Baked Today, Sold Today” and “Freshly Baked In-Store”.
Coles Supermarkets Australia Pty Ltd has been fined $2.5 million for misleading consumers by promoting its bread products as being “Baked Today, Sold Today” and “Freshly Baked In-Store”.
Former Victorian Premier Jeff Kennett has welcomed a Federal Court order forcing Coles to display notices informing consumers it broke Australian consumer law.
The trend towards ‘artisan’ bread didn’t happen overnight, and change has been insidious. On the front line observing it all has been Andrew Bertalli, 4th generation owner of Bertalli’s Alpine breads – a specialty bakery trading since 1931.
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