Tag: Brand

Expanding your range of brand-adjacent products and services can be more effective than reducing prices to rock bottom.

Australians’ laser focus on saving money represents an opportunity for brand adjacent mobile services to really make their mark, Fastter’s Damien Hansen writes

Forget the cost-of-living crunch—Australians are still willing to splurge for a top-tier customer experience.

Here’s what business leaders can learn from the Moccona vs. Vittoria case and why trademark defense is more critical than ev

Are you tired of blending in with the crowd? Do you feel like your business is lost in a sea of competitors? If so, it’s time to take action and carve out your own niche.

A recent survey reveals a privacy paradox: Australians desire personalized experiences but are hesitant to share data.

The cost-of-living crisis represents a golden opportunity for large organisations to increase their revenue and strengthen customer loyalty, Prvidr CEO David Joss writes

Standing out in today’s competitive market is essential for brand success. Here’s how to make your brand unforgettable.

How to master getting your key messages across, especially if you are a brand looking to stand out from the crowd

User-generated content (UGC) has become a marketing powerhouse, rivaling the trust of word-of-mouth recommendations.