#Brand Strategy
The power within
Jaid Hulsbosch reveals 5 steps in an internal employee engagement program that will support a launch of a repositioned or new brand strategy Articulating a company’s DNA to engage with consumers in relevant and meaningful ways is a large-scale effort and production. However this is only half the job, often overlooked in the process is […]
6 Things to consider before you decide to rebrand
Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change will get people curious. It may be exactly what you need to strengthen your success as a business. You need to understand that this process may seem like déjà vu – […]
Why you should never use marketing to mislead
In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.
Building a Brand
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]