Tag: Authenticity

Sam Cawthorn, Founder and CEO of The Speakers Institute, shares his 3 tips for establishing your voice as a leader in today’s cluttered digital environment.

A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find […]

Today’s savvy consumers increasingly demand authenticity from businesses, both in terms what they stand for and how they tell their story. If a business doesn’t align with their values, they’ll find one that does. And if a business talks the talk but doesn’t walk the walk, well… consumers will call BS, jeopardising the business’s chances […]

For companies on social media, brand trust is the new economic currency. Fake it at your own peril.