Tag · 2 stories
#Anthony Svirskis
Entrepreneur ◆
Authenticity, disclosure and discipline: How Jules Lund built a tribe of 20,000 influencers
When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending, there was ‘push back’ from those who were used to freebies. Believing authenticity to be paramount, founder Jules Lund stuck to his guns. A good thing too – today, the marketplace […]
James Harkness · 2 min
Investing ◆
Influencer marketing start-up TRIBE to expand into new regions with $5.35m Series A funding
Marketing tech company TRIBE has closed its Series A funding round, having raised $5.35 million from investors led by Sydney-based VC fund Exto Partners. Founded in Melbourne by TV and radio host, Jules Lund, TRIBE connects brands with influencers who create social media content to share with their community of followers. Named Mumbrella’s ‘Marketing Technology Company of […]
James Harkness · 2 min