Tag · 2 stories
#Ambush Marketing
Advice ◆
When ambush marketing goes wrong
Here’s a great lesson from July 4 on why not all publicity is good publicity.
Michelle Gamble · 2 min
Locked ◆
When ambush marketing goes wrong
A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
Michelle Gamble · 2 min