Tag · 2 stories
#Alex Tomic
Advice ◆
Five trends HiSmile’s founders have on their radar as they approach the $40m milestone
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
James Harkness · 2 min
Entrepreneur ◆
Success in a smile: the young Queenslanders who grew a $10m business in under two years
In the space of 21 months, business partners Nik Mirkovic and Alex Tomic have transformed their DIY teeth whitening product into a multi-million dollar ecommerce business with a global customer base. The success of HiSmile, which launched in December 2014, is attention-grabbing for a number of reasons. For one, success was achieved in the absence […]
James Harkness · 2 min