Industry
Don’t frustrate customers, deliver ‘omni-channel’ retailing, forum told
Customers are increasingly interacting with retailers through multiple ‘channels’ as part of a single transaction. Retailers that fail to offer a superior shopping experience, where their customers can move seamlessly between different channels, risk becoming obsolete, industry experts warned a recent forum’s attendees. Held at Sydney’s Radisson Blu Plaza Hotel on Wednesday, 18 May, the […]
