Across several Let’s Talk series, Maria Kathopoulis, CEO and Chief Marketing Officer at UNTMD Media, has shared her perspective on a range of issues facing small and growing businesses — from sales systems and financial clarity to AI adoption and digital visibility. While each contribution addresses a specific question, her commentary consistently emphasises disciplined systems, data-led decision-making and practical uses of technology to drive sustainable growth. This recap brings those views together, summarising only what appears in the published episodes linked below.
How to maintain sales performance without a CRM or large team
Kathopoulis argues that steady sales performance is driven by systems, not staff size. She highlights the value of simple platforms that centralise leads, automate follow-ups and maintain pipeline visibility. Regular pipeline reviews and automated touchpoints ensure momentum is sustained and no opportunity is lost. Her view suggests that small teams can outperform larger ones when structure replaces ad-hoc selling.
How to know if your marketing idea will fail before you spend a cent
Kathopoulis frames campaign testing as a disciplined, scientific process. She stresses launching with minimal creative, targeting high-intent audiences and relying on clear performance indicators such as thumb-stop rate, click-through rate and cost per action. Decisions to scale, iterate or abandon ideas should be made quickly and without emotional attachment. Speed and measurable ROI, rather than intuition, guide effective experimentation.
The money mistakes that are quietly killing small business profits
According to Kathopoulis, many businesses struggle not because of weak offerings but due to poor financial visibility. She highlights the importance of rolling short-term forecasts linked directly to sales performance, alongside a clear understanding of unit economics such as cost per lead and lifetime value. She also points to AI-driven analytics as a way to uncover revenue leaks and anticipate cash-flow pressure, reinforcing that profitability depends on data literacy rather than gut instinct.
How to win at AI when you don’t have time to learn it
Kathopoulis emphasises that effective AI use doesn’t require technical expertise, but thoughtful integration into daily work. She suggests starting with tools that support everyday tasks — from drafting content to summarising meetings and managing email. The quality of outcomes, she notes, depends on the quality of inputs. Her view positions AI as a productivity layer that frees time, rather than a standalone strategy to master.
How can AI help small businesses read their customers’ minds?
\n\n\n- Maria Kathopoulis, CEO & Chief Marketing Officer at UNTMD Media, claims that SMEs can use AI to gain insights into customer behavior, segment audiences, and forecast trends. AI can identify product preferences, optimal engagement times, and effective channels. Traditional AI tools require manual interpretation, but Agentic AI autonomously recommends and executes actions, allowing SMEs to respond faster and personalize experiences without constant oversight.\n\n\n\n
How to build a stronger online presence on a small business budget
In her commentary on digital visibility, Kathopoulis argues that SMEs need smarter tools rather than more tools. She points to free platforms such as Google Business Profile and Google Search Console as underused foundations for visibility, while noting the growing importance of AI-first discovery platforms like ChatGPT and Gemini. She also highlights the role of agentic AI in identifying content gaps and SEO opportunities, marking a shift from slow, linear optimisation to a more predictive, multi-channel approach.
How to use CRM software to increase sales with a small team
Kathopoulis reinforces the idea that scaling sales does not require scaling headcount. She describes CRM systems as strategic enablers when paired with automation, such as AI-based lead scoring and personalised nurture journeys. This approach accelerates conversions and improves close rates, with technology acting as a force multiplier for small teams rather than a replacement for human effort.
Taken together, Kathopoulis’s insights reflect a consistent emphasis on clarity, systems and intelligent use of technology. Across sales, finance, marketing and AI adoption, she advocates for replacing intuition with data, complexity with structure, and manual effort with automation — enabling small businesses to grow deliberately rather than reactively.
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