Social conscience and niche products a winning combo

By Stephanie Zillman · 31 January 2014 · Entrepreneur

Social conscience and niche products a winning combo

A backyard BBQ sparks a multi-million dollar idea

Meet Jonathan Hill, the Melbourne entrepreneur who turned a casual gathering into a game-changing business. But what exactly did he sell, and how did it become a winning formula?

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Summary

For Melbourne-based entrepreneur Jonathan Hill, attending a backyard barbeque proved to be the start of a lucrative business venture.

Tags: Entrepreneur, New Business, new product, Profile, Small Business Owner