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Alexander Dummer

Tech Tuesday: 9 powerful graphic design tools for SMEs

In today’s competitive business landscape, strong visual branding and impactful design play a crucial role in capturing attention and conveying your message effectively.

For small and medium-sized enterprises (SMEs), finding the right graphic design tools can be a game-changer.

From industry-leading software like Adobe Creative Cloud to budget-friendly options like Canva and open-source alternatives like Inkscape, discover the perfect tools to elevate your brand aesthetics, streamline your design workflow, and create professional visuals that leave a lasting impression. Let’s explore these design tools, their key features, and pricing options to empower your SME’s creative journey.

Adobe Creative Cloud 

Adobe Creative Cloud offers a range of applications suitable for SMEs, including Photoshop for image editing, Illustrator for vector graphics, and InDesign for layout and publishing. It provides access to a vast library of high-quality stock images, fonts, and templates that can save time and enhance designs. Pricing starts at $52.99/month for the entire suite. Suitable for SMEs requiring professional-grade design capabilities.


Canva is an excellent choice for SMEs with its user-friendly interface and a wide variety of templates optimized for social media posts, presentations, flyers, and more. It allows for easy collaboration among team members and provides options to resize designs for different platforms effortlessly. Canva offers collaboration features and a free plan, while Canva Pro subscription costs $12.99/month per user. Ideal for SMEs looking for an easy-to-use, collaborative design tool.


Figma is ideal for SMEs that require collaborative design work, as multiple team members can work simultaneously on the same project. It offers real-time collaboration, design versioning, and commenting features that enhance teamwork and streamline the design process. It has a free plan available, while the professional plan starts at $15/user/month. Suitable for SMEs emphasizing teamwork and remote collaboration.


Sketch is known for its focus on interface and user experience design, making it a valuable tool for SMEs involved in web and app design. It offers a robust plugin ecosystem that allows for extending its functionality and integrating with other design tools. It is widely used for interface and user experience design. Sketch’s pricing starts at $99/year for individuals. Recommended for SMEs focusing on web and app design, particularly those using macOS.

Gravit Designer

Gravit Designer’s cross-platform compatibility makes it accessible for SMEs using different operating systems. It provides a flexible and intuitive interface, making it suitable for both beginners and experienced designers within SMEs. Gravit Designer provides a flexible and intuitive interface, supporting various design tasks. It offers a free plan and the Gravit Designer PRO subscription costs $49/year. A versatile choice for SMEs seeking a capable and accessible design tool.

Affinity Designer 

Affinity Designer is a cost-effective alternative to Adobe Creative Cloud for SMEs. It offers advanced features for vector design and supports both macOS and Windows, allowing SMEs to work on different platforms seamlessly. Professional-grade vector design tool with a one-time purchase cost of $49.99. Affinity Designer provides advanced features for vector editing and supports both macOS and Windows. A cost-effective alternative to Adobe Creative Cloud, suitable for SMEs with a one-time budget.


CorelDRAW provides a range of design tools suitable for SMEs, including vector illustration, layout, and photo editing capabilities. Its extensive file format support ensures compatibility with other software, facilitating collaboration with clients and partners. Powerful vector graphics editor available as a one-time purchase starting at $499, with subscription options. CorelDRAW offers a range of design tools suitable for SMEs, including vector illustration, layout, and photo editing capabilities. Recommended for SMEs requiring a comprehensive design suite.


As a free and open-source software, Inkscape is a budget-friendly option for SMEs. It offers robust vector editing tools and supports various file formats, making it suitable for creating logos, illustrations, and web graphics. . Inkscape is a budget-friendly option, suitable for SMEs looking for cost-effective design software with strong vector editing features.


Piktochart’s focus on creating infographics and visual presentations makes it a valuable tool for SMEs aiming to communicate information effectively. It provides customizable templates and an easy-to-use editor, enabling SMEs to create engaging visual content. Piktochart offers customizable templates and an easy-to-use editor. It has a free plan available, and the Pro subscription starts at $24.17/month. Ideal for SMEs seeking to create engaging visual content without extensive design experience.

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Yajush Gupta

Yajush Gupta

Yajush is a journalist at Dynamic Business. He previously worked with Reuters as a business correspondent and holds a postgrad degree in print journalism.

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