Instagram blow-up led to major business success for Gemma Crowe, founder of Infamous Swim

Summary

Gemma Crowe founded Infamous Swim, an online swimwear brand for women, men and their children, in 2018. She witnessed her business's Instagram blow up overnight – literally – with hundreds of thousands of users (now a 233k following!) clicking the follow button. The brand was launched initially with no more than a few thousand followers, […]