Home featured founder-friday Brodie and Roger Cook Founder Friday Founder Friday Founder Friday: Lucent Globe’s journey from 2,000 to 60,000 orders Yajush Gupta December 22, 2023 You can spend a lot of time workshopping ideas, but at the end of the day, you just have to launch. It might not be 100% solid, but you can build through trial and error as long as you get started. Brodie and Roger Cook, the visionary twin brothers steering the unprecedented success of Lucent Globe, a Gold Coast-based startup specialising in eco-friendly household cleaning products, share a remarkable journey. The past 12 months witnessed their e-commerce venture skyrocket by an astonishing 5900%, underscoring the growing trend of sustainable spending. Founded in 2021, Lucent Globe has rapidly evolved from fulfilling 2,000 orders annually to a thriving enterprise, boasting over 60,000 orders this year. Managing more than 4,000 orders per week, the startup recently achieved a milestone by selling out on Black Friday, a testament to the burgeoning demand for their innovative, zero-waste, plant-based, and 100% biodegradable cleaning products. The spark for Lucent Globe ignited during the Cook brothers’ transformative journey to Mt Everest, where the natural beauty was marred by litter and single-use plastics. Upon returning to Australia, Brodie and Roger embarked on a mission to create affordable and effective cleaning alternatives, reducing household dependence on single-use plastics. In an exclusive conversation with Dynamic Business , the Cook brothers share their entrepreneurial journey, highlighting the pivotal role of purpose-driven business in navigating the flourishing