Vanessa Tsui

Vanessa Tsui

2 stories
photograph
Locked

How to use search engine marketing effectively

Search Engine Marketing (SEM) is surging in popularity over traditional forms of advertising as a means to reach this large pool of potential customers. SEM, also referred to as paid search or search advertising, involves paying for an advert, usually located at the top of search results.

Vanessa Tsui · 2 min
photograph
Growing

“e” marks the spot for small business growth

In today’s world, it is becoming critical for the growth of small businesses to re-shape their thinking as “ebusinesses”.

Vanessa Tsui · 2 min