Kate Rourke
3 stories
Expert ◆
The EOFY marketing traps small businesses fall into every year
Here are the five common marketing mistakes small businesses make at EOFY and practical ways to avoid them
Kate Rourke · 2 min
Women In Business ◆
Finances don’t have to be a man’s world
here’s how businesses can help bridge the gender financial literacy gap in Australia
Kate Rourke · 2 min
Sales/Marketing ◆
How to ensure your Valentine’s Day marketing hits the mark
As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.
Kate Rourke · 2 min