Brenda Mainland
2 stories
HR ◆
Segmenting your target market via career stages
Career segmentation is a popular method if your client’s stage of career is a very relevant reason for doing business with your organisation. If you are an association with members for example, this is highly relevant way for segmenting your database.
Brenda Mainland · 2 min
Locked ◆
Why you should segment your target market by generation
The end of the year is approaching and if you are looking to update your business and/or marketing plan, now is the time to examine your target market and consider segmenting it into categories that can be used to inform your decision making.
Brenda Mainland · 2 min