Ashley Diffey

Ashley Diffey

9 stories
Expert

Safeguarding your SME: A guide to identity management

Allaying concerns about privacy and security is critical for organisations that want to survive and thrive.

Ashley Diffey · 2 min
Tech

Building a resilient future: Essential steps for Australian businesses

Many Australian organisations can mark down 2024 as the year that IT resilience was elevated from a technology to a whole-of-business and whole-of-customer-journey conversation.

Ashley Diffey · 2 min
Expert

The rise of personalised insurance in Australia

Australia's insurance sector is undergoing a significant transformation, moving away from traditional, low-interaction models towards a more personalised, high-touch approach.

Ashley Diffey · 2 min
Expert

The key to exchanging customer data for value

Customers are voting with their feet when it comes to brands’ data collection and handling practices – here’s how to deliver a trustworthy experience worth staying for

Ashley Diffey · 2 min
Expert

Identity cues that tell customers ‘this brand has a great digital experience’

Ashley Diffey explores how identity cues convey exceptional digital experiences to customers for a brand.

Ashley Diffey · 2 min
Opinion

Australian businesses need a new way to verify trust

Data collection practices and a spate of breaches have forced a timely discussion of decentralised identity.

Ashley Diffey · 2 min
Expert

KYC sparks Aussie security upgrade

Risk-based assessment of login attempts is making security less obtrusive, altering user perceptions in the process, writes Ping Identity’s Ashley Diffey.

Ashley Diffey · 2 min
Technology

From Cookies to consent: Navigating data privacy in the age of personalisation

Stop sacrificing your privacy for a great online experience. Here's how to have both

Ashley Diffey · 2 min
Tech

Why properly securing your work-from-home staff requires ‘Zero Trust’

With working from home becoming the 'new normal' for many businesses, many IT administrators are finding that the corporate firewall is no longer as effective as it was before. One thing is clear- a new approach is needed to keep applications and data safe from cyberattacks. In the pre-COVID-19 world, organisations tended to have most […]

Ashley Diffey · 2 min