Social Networking
Friendly and professional: simple pointers to provide better customer service
The duties of a customer service representative are many. They include: finding solutions to customer complaints in person or via phone, email or social media, reaching out to customers to verify information, and assisting with orders, exchanges or refunds. No matter how professional you are, when it comes to customer service there is always room […]
Four strategies for recruiting via social media
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
Too good to be true: why a negative review could be exactly what your business needs
With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business […]
Workplace fun guaranteed to increase productivity
Countless studies have shown that happiness leads to more success, increased productivity and overall workplace wellbeing in companies. However most workplaces are focused on success rather than happiness. The approach to creating a successful company needs to be flipped on its head to be successful. Instead of purely focusing on success and reaching targets, we […]
Top trade show tips: making your booth the most desired destination on the floor
Trade shows are an excellent opportunity to find new customers and make new contacts, but the only way you are going to get out of your investment in a booth, is to make it a magnet for anyone who is at the show. One way of standing out from the crowd would be to have […]
Census 2016: the Lesson for every small business
The Census debacle last night highlights what not to do in business. At the height of a system malfunction when millions of Australians couldn’t log on to the ABS website to complete their Census the Prime Minister tweeted how easy and important it was: ‘We filled in the census tonight online – v easy to do. […]
Rebranding: When to take the leap?
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
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