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There are different leadership strategies that business leaders use to drive their teams and organisations forward. According to the varying preferences, personalities and values of each leader, their strategies will differ slightly. Is it a case of being more autocratic, or is it being more democratic, that is preferable, for example? Each style comes with […]
Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could […]
Entrepreneurs are often talked about in an admirable way, possessing traits and habits that are uncommon to most people. These traits and habits give them their desire and drive to create and innovate, as well as most importantly take risks. The current environment has been testing for entrepreneurs as they have had to steer their […]
Supporting employees has never been more important than now, given the uncertainty we are experiencing. Although lockdowns are slowly easing, the working and business world won’t be back to “normal” any time soon. In fact, perhaps it will never go back but only move forward towards a “new normal.” How can businesses best support employees and […]
During the crisis, the government has unveiled many stimulus packages to support businesses and sustain the economy, including the JobKeeper payment, the early release of superannuation and the halting of property evictions. In dealing with this highly unprecedented event of a pandemic, the Australian government has had to quickly guide all states and territories through potential economy failure and […]
All businesses, regardless of size, have had to deal with the COVID-19 crisis. Some companies have been extremely hard hit, some companies have seen demand sky-rocket… And somewhere on that negative to positive spectrum there are many companies in between. Every single business, however, has had to learn something during this time of crisis. Both […]
Are accelerators and incubators something you should consider for your startup or small business? The assistance that comes with joining an accelerator programme can be instrumental in setting up a successful company, as they provide financial support (either directly or indirectly), mentorship and vital networking opportunities. The people-power of accelerators is often their most important […]
Social media has become one of the most influential marketing strategies for businesses in recent years, which begs the question: How do you best use social media? It comes down to knowing your target audience and the platforms best suited to you and your product and or service. There is a whole range of diverse […]
Staff motivation can be tricky to master at the best of times. Throw a pandemic in to the mix, and it becomes extra hard to know the steps to take for keeping your teams driven and focussed on the business’s goals. Motivation is not black and white, and it is impossible to feel motivated at […]
In the midst of the coronavirus lockdown in Australia, we wanted to ask small businesses first-hand how they are pivoting and adapting in the circumstances. With so many businesses forced to close in a matter of days, it’s been a challenging time to survive. On the other hand, some businesses are having to survive through […]
‘Soft skills’ in leadership refer to a host of skills that differ from hard skills, and include empathy, teamwork, flexibility, positivity, adaptability and many more. They differ from the ‘hard’ skills that we are likely to see on CVs or Cover Letters in that they have more room for debate or interpretation. For example, a […]
Cash flow is a huge concern for small business at the best of times, however with the unprecedented coronavirus pandemic also, today’s Let’s Talk is especially important. We have made sure to give you the best information possible regarding support during this challenging time, such as: Stimulus package break down Advice for working from home […]
Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company, in that they mould the overall identity and purpose of the brand. They also guide the operations of a business, and provide clear directions for decision-making. For example, if a company […]
What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional […]
Many businesses, including small businesses, will look at going public with their company via an Initial Public Offering (IPO) at some point on their business journey. Many well-known big players and ‘unicorns’ have taken this decision, such as Airbnb and Slack, and most recently Uber. Like most things, there are advantages and disadvantages of going […]
Raising capital can be a challenge for many small business owners or entrepreneurs looking to grow, or even simply start their business. Without a financial background, it can be hard to know where to start with capital raising and finding the appropriate funding to give your idea the backing it requires. There are more traditional […]
Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be easy to neglect your own mental health and get caught up in the rush of kicking off your startup, but it’s important you’re continuously investing in yourself as […]
You might have heard the age old adage ‘hire slow, fire fast’ if you’ve worked in business, but is it warranted advice? The concept refers to employers taking their time to hire somebody, and firing employees quickly if it’s not working out. On one hand, waiting to hire somebody means you can take your time […]
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming […]
Artificial Intelligence (AI) has the power to completely transform the way we do things, personally and in business. We have seen many cases of small businesses that have used AI to deliver exceptional services and products that go on to outshine the competition, or examples where businesses have completely revolutionised an internal process. In October, we […]
