Expert
The impact of the coronavirus outbreak has been felt on major public events worldwide, with Japan flagging the postponement of this year’s Tokyo Olympic Games and several F1 Grands Prix races cancelled to avoid further spreading of the virus. There’s also the impact on businesses – share markets have fallen, travel plans and supply chains have been disrupted, […]
Success does not come without failure. The two exist in symbiosis, and rather than perpetually fearing the latter, it should be embraced as a necessary part of the journey. That’s what we’ve learnt from some of the most innovative companies today. From early on, we’re programmed to shun failure and view it as a negative […]
While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]
Everyone’s path to launching a sustainable business is different and the path to a successful launch is paved with unique barriers and opportunities. You are most likely reading this article because you have a very personal motivation to create a business that will solve an issue that is important to you. In a climate where […]
There is no denying that COVID-19 pandemic has permanently changed the way we work. You don’t need to look far to see that’s the case. Long deemed an added perk, the ability to work from home – where possible – could now be deemed as an essential feature of the modern workplace. Failing to offer work from […]
Has your business ever had a bad online review? The traditional advice has been to shake it off and move on. That’s precious little comfort to a business whose reputation has been ruined, however. As goes the reputation, so goes the business. For someone who has put heart and soul into building a business, this […]
Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned. In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the […]
There are many reasons why business leaders are stressed – from having to let people go, to revenue streams drying up, to chasing customers who owe them money. Some CEOs are struggling to sleep well at night and even those who exercise regularly and are in good physical shape are dealing with fear and anxiety. […]
The role and importance of strong leadership in the workplace has long been acknowledged as a vital ingredient for organisations. It is difficult for an organisation to be successful without strong leadership. The most successful leaders we see today have not only mastered their technical skills but also embody many great traits such as the […]
Over the last decade Australia’s retail industry has evolved tremendously. Whether it’s the way people shop and the platforms they’re using or the integration of technology into the shopping experience — the industry as a whole is constantly transforming. With consumers living in a world of COVID-19, shopping behaviours have drastically changed almost overnight and […]
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]
Not much is certain for businesses at the moment, but the one thing that is, is that change is here. We’ve all heard and read about the numerous ways in which businesses have pivoted in the face of this pandemic, but how businesses manage that change and assist their employees through it will be imperative […]
Leigh Rust talks us through why mentors are of such value in times of crisis like the current coronavirus pandemic that we’re facing. The word unprecedented is used far too liberally these days but, right now, the economy is facing unprecedented times. There is no guidebook to navigate the current global crisis that is shapeshifting […]
The world as we know it has changed. Over the last few months, the uncertainty surrounding us has forced decisions upon our business community that were unexpected and for most, unwelcome. There are a lot of different scenarios which can play out and important decisions to be made. Although each industry is different, what we […]
We all know what’s happening in the world right now, but what seems to be hidden, dismissed and less talked about is the resulting increase in ‘working-from-home bullying’. For those who suffer work-related bullying (in or out of the office), harassment and/or domestic violence, the wholesale changes to work locations and dynamics that have arisen […]
The rapid shift of thousands of workers from offices to home-based working is creating big challenges for Australian organisations. Many are scrambling to ensure vital business processes can continue to function and support daily activity. The challenges stem from the fact that such a seismic shift in the way organisations function has never happened before. […]
The Morrison government’s economic plans to mitigate coronavirus challenges is a timely, sensible and proportionate response, however there are bigger concerns not addressed. Through constant communication with our client base of over 58,000 Australian SMEs, we have seen that almost every business is severely impacted by the unfolding COVID-19 recession. The stimulus packages and plans, […]
The government’s recent shutdown in response to the COVID-19 outbreak has led to nearly every business facing the challenge of how to continue operating effectively. For many managers, it will be the first time trying to navigate through a crisis. Management consultant and CEO at ASPL, Kris Grant says, “Although it is an uncertain time […]
Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the […]
T2 founder Maryanne Shearer, as well as Mash founder Tash Menon and Career CEO founder Andrea Clarke, see the COVID-19 crisis as an opportunity to ‘recalibrate,’ transform and reignite their business passion. COVID-19 and the subsequent economic crisis is a “slap in the face reminder to do what you’re passionate about and what you’re good […]
