Advice
Why purpose will be more important than ever in a post-pandemic world
Having a well-developed and defined purpose is key to attracting and retaining talent.
Trudi Cassin
1 PostsTrudi Cassin is the Managing Partner of Brand Council, an independent consultancy with a depth of experience in purpose-led transformation and corporate brand strategy. Brand Council works with some of Australia’s and the world’s premier brands by using purpose to drive growth, value and economic and behavioural change.
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