When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.
Pinterest now pulls more referral traffic than Google+, Twitter, and LinkedIn combined and boasts a growth rate of nearly 4000 percent since its inception in 2010. If you’re not generating some Pinterest around your business, you could be missing out.
Call it an insurance misconception, but many business owners have a fixed idea of what they believe is an appropriate amount to pay for insurance. If they paid $2000 last year, they think $2000 will do for this year. But when every other aspect of your business could have changed, why would the same amount still be valid to protect you into the future?
The role of an SMB owner is wide-ranging and understated: CEO, general manager, accountant, HR manager, and marketer. Without the luxuries afforded to a larger organisation – such as having a risk management team – small business owners need to self-manage all risk scenarios and shortcomings in-house.
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