Sharon Williams

Developing your personal brand is the most effective way to stay ahead of the game. Difficult times see the strong and the weak divide – so focus now and take advantage of the green shoots of recovery – it is just around the corner. And remember the stronger a CEO leadership brand, the closer the […]

Ever loved someone at an interview, only to find—a month into the job—that they were a big mistake? There’s no magic formula for hiring and sometimes you have to go with your gut. But here are some top tips for recruiting the right person for the job.

A great way to boost your business profile and reach is through networking and partnership marketing. Aligning yourself with another business to deliver a product/service, will allow you to extend your customer base and boost your profile within the marketplace. Typically, partnerships are formed when two or more companies find value for their customers in […]

Salespeople are often given a hard time by their non-sales colleagues. But sales people are crucial to your business’ success and shouldn’t be overlooked. Sharon Williams looks at the importance of a good sales kit.

Are you doing everything you can to market your business correctly? ‘Eating your own cooking’ is an effective way to promote your brand. Here are some tips to help you get started. Are you doing enough to market your own business and your personal brand? As a marketing agency specialising in marketing other people’s companies, […]

Recession doesn’t have to be a bad thing; it can actually encourage business owners to think and work smarter. In the first of a monthly sales and marketing series, expert Sharon Williams puts a positive spin on tough economic times and shows you how to reinvent your business to stay ahead of the game. So […]

Your brand is the way the world perceives your business, products and services. With thousands of new brands being developed every day, it has never been more important to develop a strong brand that differentiates itself from the competition. Top tips for successful branding: 1. Stand back and observe Take an objective look at your […]