Merline McGregor

Merline McGregor leads Pattern’s Australian business, overseeing teams in Sydney and Melbourne while supporting global client initiatives. She specialises in digital strategy, international commerce, and customer acquisition, and has held senior roles with leading Australian retailers including Mimco and Forever New. Prior to joining Pattern, Merline founded and ran her own digital agency, working with brands such as Calibre, Review, Metalicus and G-Star. She holds postgraduate qualifications in Psychology and Statistics and a Master’s degree in Media and Communications.