Guest Author

All great businesses start with a great idea. It starts with passion, excitement and fire in the belly. And all of your problems today started out as a great idea.

To remain competitive in today’s rapidly evolving marketplace, businesses must be nimble, flexible and capable of adapting to external market conditions.

Tradies may have been slow to adapt to the digital revolution, but a new breed are breaking the mold, engaging with social media and utilising cloud services as they compete to market themselves online.

The social web is forever changing the way people and companies use the Internet.

In my 21 years of presenting, facilitating and observing many other speakers, I’ve learnt some very powerful distinctions about what works and what doesn’t when it comes to speaking to any audience.

Here’s my give tips as to how small business can go green (from start-up).

Despite the known risks, many small businesses don’t take backups seriously.

It’s time to wake up — there’s a full day’s work ahead, projects to catch up on, dates to go on, and friends to catch up with.

With the end of financial year just around the corner, it’s a great time to consider the results for this year and what you want to achieve next year.

If your business is looking to connect with nearby residents, to establish deeper relationships with your customers and to be perceived as a valued part of the community, you need to invest time and resources into local marketing.