A logo serves as the personality and opening statement made to the public by an organization. Logos can be seen on business cards, billboards, in print, online and everywhere in between. Many well known organisations, especially those inside the convenience store industry, have memorable logos—think about the unique Circle K logo, the green, orange and […]
Some export markets may be high risk from a safety point of view, but they can also be very lucrative. Find out how to make the most of key export markets without compromising your own safety, or that of your employees and products. Blindfolded and bound for 47 days, Douglas Wood no doubt realised that […]
Small Australian businesses will be relatively unknown overseas, so marketing your business, brand, product or service strategically will help grow your export numbers beyond that first chance sale. So you’ve landed your first export deal, perhaps through an online inquiry or contact through a colleague or by visiting an overseas trade fair. Everything seems to […]
An exchange program, designed to build trade connections between Australia and the Arab world, has been given the thumbs up by visiting delegates. Trying to get a visa to travel to Australia is difficult if you live in Mauritania, a rich oil and gas country nestled into west Africa. For Mauritanian Boubacar Diop it was […]
Big Brother Want to keep track of your employees and the company car? The Trimble TrimTrac Locator GPS surveillance system monitors your car 24 hours a day, and automatically sends SMS and email notifications when the vehicle is being misused, which means you can deter speeding, unauthorised trips and theft. PhantomEye’s newest device tracks cars […]
Private equity isn’t just for big business. Innovative, growing small and medium businesses are often in need of capital to fund growth, and private equity may be just what you’re looking for. Here’s how you can benefit from bringing in a private equity partner, and how to choose the right one. These days, owners of […]
With plenty of business hatchlings growing bigger every year via incubators, it’s clear that technology parks are more than just commercial neighbourhoods. They can offer small companies resources beyond their wildest imagining or ability to finance for themselves. Located at the heart of the Queensland’s Sunshine Coast, close to mountains, beaches and hinterland, this estate […]
Innovation may be the key to running a successful business, but ideas need finance to get them to market. Here is a guide to government and private industry grants and awards programs, for SMEs in need of funding. Adair Innovation—www.ausinnovation.org Supported by government and private industry partnerships, Adair promotes Australian innovation, and organises the following […]
Though intellectual property should be respected as much as physical types of property, it often isn’t. How do you protect something that is the core of your business and makes it unique? Intellectual property represents the product of your mind or intellect. IP can be an invention, trade mark, original design, or the practical application […]
Remember the promise that computers were going to release us from drudgery? It’s happening at last, in the form of automating crucial but not exactly thrilling business tasks. And, another promise, it’s going to get better! In any business there are some jobs that are simply not interesting, but are essential. Order entry, invoice processing, […]
